Blog Archives

Analytics of Product List Pages

Thanks to everyone who came to MeasureCamp a week or so ago. Kelly McClean and I presented a session on the analytics of product list (listing, lister, etc) pages (PLPs) which was actually a copy of the presentation that we

Posted in A/B Testing, Measure Camp, Measurement Frameworks, Web Analytics, Web Analytics Wednesday

What are ‘segments’ in Measurement Frameworks?

A couple of weeks ago I was privileged to talk at ProductTank in London: a group of product managers who meet monthly to have a few drinks and talk about being a product manager (well worth signing up if you

Posted in Measurement Frameworks, Web Analytics