Category: Google Analytics

Enhanced eCommerce in Google Analytics for Shopify: What is it and why should I care

This is the fourth time I have sat down to write this post. It was overly complicated and has put me off writing posts for quite a while now, so I can only apologise about that. In hindsight I should

Analytics on Shopify

I’ve just been doing some work on Shopify and with the documentation lacking in some areas, I thought that I’d post something showing how it all works and how you can get it set up for you. Many apologies to

How to use digital attribution models

Online attribution is a thorny subject. Peter O’Neill thinks that “the data it is possible to collect will always be incomplete – leading to incorrect interpretations & decisions”, whereas Derek Tangren of Adobe thinks “The devel­op­ment of an advanced mar­ket­ing

Happy 5th Birthday Whencanistop!

Every year I produce a blog post pointing out how brilliant I am at blogging and this is that occasion this year. That’s right, I’m congratulating myself on my ability to write a blog for five whole years. You know

Web Analytics in London

I’ve been writing this blog for almost five years now (it feels a bit like I’ve been writing it constantly in that time as well!) and I’ve been doing web analytics for even longer than that. I’ve seen the world

Where is your Web Analytics Tool Now?

June 2005 was a different era. “Crazy Frog” was number one in the charts, Star Wars Episode III was number one at the box office, iPhones were still two years away (am I making you feel old?), Internet Explorer 6

There is lots of data to analyse despite Google’s Secure Search update

A lot has been written recently about the introduction of Google secure search means for websites. In fact, I’ve been at the fore of writing about it myself on the Digital Transparency blog that I’ve been contributing to recently, so

How to do Conversion Funnel Analysis in Google Analytics

Last time I suggested that I should write a blog post about funnel analysis in Google Analytics, because all my conversion funnel analysis blog posts had been successful. So this week I am writing a blog post about conversion funnel analysis.

4th Birthday for whencanistop

Happy birthday to me, happy birthday to me, happy birthday dear whencanistop, happy birthday to me. Yes, four years ago the humble blog that you are reading at this precise moment was born (well it was born four years ago

Tips for Building your Google Adwords to help Analysis

In a perfect world either all your prospective customers would know about you or they would be able to find you in a search engines because you’d rank for all those search terms that prospective customers (even those that don’t

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