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More Web Analytics for Content Editors

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Well I’d been writing the previous post for ages and decided that it was time to cut it in half and write one half that dealt with the metrics that content editors use and the second half was going to

Posted in clickmap, Editorial, Google Analytics, Omniture, Persuasion Architecture, SiteCatalyst, Web Analytics

Web Analytics for Content editors

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Recently (ok, it seems like it was recently, but actually it was almost a month ago now – where does time go) I was reading a post on the web analytics forum about training in Web Analytics for editors.  It

Posted in Editorial, Google Analytics, Omniture, SiteCatalyst, Web Analytics

Britney’s Dog Menaced by Sharks

A common theme around the Business at the moment is moving from writing articles for the magazine to writing articles for the web. More specifically what we are finding is that articles that are going into the magazine are also

Posted in Editorial, Linking, Web Analytics