Category: Campaign tracking

4 Tips to get more out of SiteCatalyst Marketing Channels

In the past couple of weeks I’ve had a couple of clients ask me about the Marketing channels report in SiteCatalyst.  I was part of the beta programme in my last job (do I get in trouble from Omniture for

Posted in Adobe, Campaign tracking, Omniture, Plugins, SiteCatalyst, Web Analytics

Six Omniture SiteCatalyst Plugins for better data

We’ve been doing lots of work recently with clients recently where we have installed plugins. So I thought “Hey, why don’t I write a blog post about plugins.” So I am. This blog post is going to tell you what

Posted in Adobe, Campaign tracking, Omniture, Plugins, SiteCatalyst

5 Tips to campaign success

Whilst the world finally catches up with the Analytics industry to talk about cookies, I’m going to move off from cookies and go back to one of my educational pieces. That’s just how I roll. Today I am going to

Posted in Campaign tracking, data into action, SiteCatalyst, Web Analytics

Setting Up Campaigns in HBX and Google Analytics

Again, since I did a presentation on it last week, I thought I might as well blog about it as well. Last week I was talking to our conferences team about how they should use campaigns in HBX (although I’ll

Posted in Campaign tracking, Google Analytics, HBX, Web Analytics

Segment your data by campaign

First job of this weeks post is to introduce my lovely colleague Kate Duffy. Ok its not that one really, but Kate has actually been writing some posts this week live from SES in New York. Firstly she wrote about

Posted in Campaign tracking, Google Analytics, HBX, Web Analytics