Category: Adobe

Web Analytics in London

I’ve been writing this blog for almost five years now (it feels a bit like I’ve been writing it constantly in that time as well!) and I’ve been doing web analytics for even longer than that. I’ve seen the world

Posted in Adobe, Google Analytics, Omniture, Web Analytics, Web Analytics Wednesday, WebTrends

Where is your Web Analytics Tool Now?

June 2005 was a different era. “Crazy Frog” was number one in the charts, Star Wars Episode III was number one at the box office, iPhones were still two years away (am I making you feel old?), Internet Explorer 6

Posted in Adobe, Gatineau, Google Analytics, HBX, IndexTools, Microsoft Adcenter Analytics, Omniture, SiteCatalyst, Visual Sciences, Web Analytics, WebTrends, Yahoo Analytics

How to use the Products Variable in SiteCatalyst

I’ve been writing a bit about SiteCatalyst in the last couple of months, so I thought I’d continue that trend by doing a bit of demystifying of the Product variable in SiteCatalyst. This is a variable that can be used

Posted in Adobe, Omniture, SiteCatalyst

Processing Rules in SiteCatalyst version 15

For those of you who follow my blog and were expecting a post detailing which if of my six things that I wanted for SiteCatalyst version 15 actually got implemented in version 15 have been disappointed for the last 14 months.

Posted in Adobe, SiteCatalyst, Web Analytics

5 Tips for Using SiteCatalyst Version 15 segments

With an ever increasing number of people going onto version 15 of SiteCatalyst I thought that it would be a perfect opportunity for me to write a blog post about segmentation, which is the major functionality improvement. It looks like

Posted in Adobe, Omniture, SiteCatalyst

4 Tips to get more out of SiteCatalyst Marketing Channels

In the past couple of weeks I’ve had a couple of clients ask me about the Marketing channels report in SiteCatalyst.  I was part of the beta programme in my last job (do I get in trouble from Omniture for

Posted in Adobe, Campaign tracking, Omniture, Plugins, SiteCatalyst, Web Analytics

Six Omniture SiteCatalyst Plugins for better data

We’ve been doing lots of work recently with clients recently where we have installed plugins. So I thought “Hey, why don’t I write a blog post about plugins.” So I am. This blog post is going to tell you what

Posted in Adobe, Campaign tracking, Omniture, Plugins, SiteCatalyst

Salesforce integration with SiteCatalyst through Genesis: Why, How and What

This week we’ve been looking at how we do a SalesForce integration with SiteCatalyst, so I thought I’d write a post about the benefits and how it works in a no way predictable theme to the posts on this blog.

Posted in Adobe, Omniture, salesforce, SiteCatalyst, Web Analytics

Page Names in Analytics and why they are important

For those of you who are unaware, I have recently changed jobs and in those situations you always end up thinking about new things in different areas.  Recently one of the things that I have been thinking about is how

Posted in Adobe, Google Analytics, Omniture, SiteCatalyst, Web Analytics

What Adobe should do for SiteCatalyst version 15

Given that my last post was number 100, I was thinking that this post should be a Web Analytics 101, but then I decided that was too cheesy for even me.  So instead, I’ve come up with a list of

Posted in Adobe, Omniture, SiteCatalyst, Web Analytics