Category: A/B Testing

Analytics of Product List Pages

Thanks to everyone who came to MeasureCamp a week or so ago. Kelly McClean and I presented a session on the analytics of product list (listing, lister, etc) pages (PLPs) which was actually a copy of the presentation that we

Posted in A/B Testing, Measure Camp, Measurement Frameworks, Web Analytics, Web Analytics Wednesday

6 steps to get the most out of AB or Multivariate testing

With the risk of teaching grandmothers to suck eggs, I’m going to spend a bit of time today talking about A/B testing and multivariate testing. Last time I wrote about this was five years ago when I wrote about how

Posted in A/B Testing, Persuasion Architecture, Usability, Web Analytics

SES New York 2008: Converting Visitors Into Buyers

This session was focused on converting visitors into buyers. Although the focus was primarily on e-commerce sites, the concept of conversion was extended to include b2b conversion points such as white paper downloads, e-newsletter sign-ups and subscriptions. There was a

Posted in A/B Testing, Persuasion Architecture, SES NY

A/B testing to improve engagement

In a shock turnaround in fortunes this week I am going to blog about something I am planning on doing rather than something I have just done. Ergo this is probably not going to make much more sense than my

Posted in A/B Testing, HBX, Information Architecture, Persuasion Architecture, Web Analytics