Analytics Tools

Alec has worked with a large number of tools doing analysis and implementations. Please contact Alec if you’d like help with your analytics tool.

Any good analytics implementation starts with a measurement framework, of course!

Google Analytics:

Alec has worked with a number of clients setting up goals, segments and profiles. These can be used to create dashboards, reports and recommendations for improvements to your site:

A Google Analytics dashboards

A Google Analytics dashboards

Adobe SiteCatalyst:

Alec has done extensive work creating specifications to set up Sitecatalyst variables, as well as working out which variables can be set up in Javascript and which should be coded on the page. Alec also has lots of experience of setting up the back end, including Processing Rules and using add on tools like Report Builder.

Alec also has extensive experience training users on how to use SiteCatalyst so that they can understand more of the features.

Adobe SiteCatalyst

Adobe SiteCatalyst

Webtrends:

Alec has worked extensively within the front and backend of Webtrends. This includes setting up custom reports, with custom measures, custom dimensions, custom filters and all the other custom jazz that Webtrends uses based on specific set up of variables within pages. Having set up reports, Alec has worked to automate dashboards from Webtrends and provide recommendations based on data.

Webtrends Reports

Webtrends Reports