Month: July 2013

The Great FireWall of Cameron is bad for non-parents, parents and children

Net neutrality is an important topic – far more important than a simple Analytics blog could ever hope to cover – and covers many different areas. From ensuring that network operators don’t filter or throttle particular connection types for the

Posted in net neutrality

How to use digital attribution models

Online attribution is a thorny subject. Peter O’Neill thinks that “the data it is possible to collect will always be incomplete – leading to incorrect interpretations & decisions”, whereas Derek Tangren of Adobe thinks “The devel­op­ment of an advanced mar­ket­ing

Posted in Google Analytics, Web Analytics Wednesday