Going a bit left field on the blog today I thought I'd preview a tool that I have recently put on WhenCanIStop called ClickTale. This tool takes a live view of what people are doing on your website and previews it back to you in a visual way. So I thought I'd give you a quick run down of the tool, some advantages and disadvantages and any alternatives that you have using some of my data, because why not?
The other thing that you can do is being able to review some of the sessions of users on your page, that way you can see what they were doing in real time.
Is this data useful?All data depends largely on what you do with it. Data in itself is not useful, but the insights that you as an analyst can take from it are useful. In this case the problem arises that the analysis is difficult because of the large amount of disparate data.
With a web analytics tool you can view a report of all of your campaigns, the responses and conversions in a nice table. With this data you have to view huge sections independently on a case by case basis. My advice is that before using this data you think closely about how you are going to use it.
This is the sort of tool that you might think is useful. Years ago I had several conversations with my colleague James Kelway of Userpathways on the subject of "Do people go below the fold." And the answer we almost always came up with was "Yes, but..." and it was these 'buts' that are the interesting factor. Is your site a 'but'? How would you know? Get a tool to monitor how much people scrolled of course.
So here is a nice screen grab of my most viewed page in that time period.. As you'd expect the top of the page is dark red indicating that everyone saw it.
- The point where it goes to orange under the first image is 80% of my readership
- The point where it goes to yellow, just above the fourth image is 70% of my readership
- The point where it goes to blue, just above the seventh image is 60% of my readership