Last time I suggested that I should write a blog post about funnel analysis in Google Analytics, because all my conversion funnel analysis blog posts had been successful. So this week I am writing a blog post about conversion funnel analysis. It's almost like this blog has a plan week on week, isn't it? It doesn't, I can assure you that next time I'll be sitting with the computer in front of me wondering what on earth I should be writing about again, but there you go!
In case you've never come across this blog before, one of my early blog posts was on conversion funnel analysis: When, How, What, where I discussed what conversion funnel analysis is and what you should do with the data. I then followed it up with a post about how you do conversion funnel analysis in SiteCatalyst, which not only showed you how to do it in SiteCatalyst using fallout reports and so on, but it also expanded a bit on the principles to show that it wasn't as simple as it may seem. If you are interested, I also wrote a blog post on the sister website to this one, Digital Transparency, on how conversion rate analysis is about targeting as well as testing, which touches briefly on funnel analysis.
How To Create Funnels In Google Analytics
Creating funnels in Google Analytics is relatively easy. Relatively easy in the sense of the process is easy to set up, but it does require a little bit of thought. More of that later. Firstly though - this is how you set it up:
- Click on the settings button in the top right hand corner of your page
- Click on Goals in the second horizontal menu (next one to assets)
- Click on one of your free 'goals'
- Choose URL destination
- Check the box for the funnels at the bottom
- Add your goal and funnel stages