Month: January 2009

Twittering away – what should you measure

Seeing as lots of people suddenly seem to be picking up on Twitter recently, I thought that maybe I should be adding my two pence worth to the conversation (obviously you can pick me up @acochrane).  Why should I be

Posted in Engagement, Social Bookmarking, Twitter, Web Analytics

Learning to use SiteCatalyst

As you may (or may not) be aware, I have learnt how to use many different web analytics tools over the almost five years that I’ve been an analyst.  When I first started at the AA we used Redeye, where

Posted in Omniture, SiteCatalyst, Web Analytics

Whencanistop – a year in numbers

Everyone does one.  So that means I can too.  That’s all the justification I need.  No really – I don’t need anything more, just the satisfaction of knowing that everyone else is going to write about their blog in this

Posted in Active Viewing, Blogging, Google Analytics, HBX, Web Analytics