Monthly Archives: May 2008

Google Analytics v Microsoft Adcenter Analytics – Gatineau

whencanistop_adcenter_traffic

I was going to write this post yesterday, but Microsoft Adcenter Analytics was down, so I decided to postpone it until today. Actually, this one has been brewing in the pipeline ever since I decided that I was going to

Posted in Google Analytics, Microsoft Adcenter Analytics

Moving from HBX to SiteCatalyst – Part 1

Ok, we’re finally at the point where we are about to start thinking about moving from HBX to SiteCatalyst. I think I’ll keep an updated version of this going every week just as a catalogue of what is going on.

Posted in HBX, Omniture, SiteCatalyst, Web Analytics

Using Hitwise to Help Drive Search Strategy

Marketingweek_hitwise_searchterms

Not long ago I wrote 6 tips for using Hitwise and a bit of an introduction as to how you can use Hitwise to help your sales teams sell. The next step is to look at how you can use

Posted in Hitwise, PPC, SEO